Logic can be a double-edged sword, especially when it comes to predicting customer behaviour. Let's consider the case of Gary, who's been...

We've all experienced that crushing feeling of being stuck when our carefully orchestrated product plans derail, leaving us wide-eyed and...

I'm thrilled to announce the pre-sales launch of my new book, “The Alchemist's Guide to Product Creation.” However, it's a bittersweet...